About

Rivertown Rose is a one-broker brokerage by design. I’m Yaron “Ron” Cohen. I own the firm and handle every client myself, from the first walk-through to the closing table. The office is a storefront at 10 Spring Street in Hastings-on-Hudson, a few doors from Warburton Avenue and a short walk uphill from the train. Most days the door is open, and people come in to ask about a listing, a rental or what their house might sell for.

How Rivertown Rose came to be

I’ve been a Realtor since 1996, so about three decades now. For much of that time I led and built brokerages, and a lot of my energy went into helping other agents grow: bringing them in, teaching them the craft, and watching them get good at it.

Those years taught me how a transaction comes together and where it tends to come apart. Rivertown Rose is where all of that led. After a long time guiding other people’s deals, I wanted to work directly with clients again. The person you hire is the person who does the work. I price your home, write the marketing, take the calls from buyer agents and negotiate the inspection, and I’m the same person who sat at your kitchen table at the start.

Being independent also changes the business side. There’s no corporate rate card to answer to, so we can set compensation to fit the property, the timeline and how much help you want. My clients get the same MLS, the same distribution to the major listing sites, and the same professional photography and floor plans the national brands use. The difference is that if a better tool comes out, I can start using it that week.

What the work actually looks like

The files on my desk vary. In one week I might list a condominium on Broadway, place a tenant in a one-bedroom duplex on Warburton Avenue, lease a retail storefront on Spring Street, and help first-time buyers figure out whether a fixer-upper is a better use of their budget than a condo. Most of my work is in Hastings-on-Hudson, Dobbs Ferry, Irvington and Tarrytown. When a client needs me to, I go farther afield, as far north as Purdys.

A lot of my buyers are moving up from Manhattan or Brooklyn, and they need to see a village before they can picture a house in it. So before we look at listings, we often take a walk: the schools, the Saturday market, the platform at rush hour, and where you’d get a coffee on a Sunday morning. Once you know the village you want, choosing the house gets much easier.

Local relationships

I live here, work here and volunteer here, and that matters more than any marketing budget. When a deal needs a real estate attorney who closes on time, an inspector who explains what he found, or a contractor who returns calls, I know who to call because I’ve worked with them for years. Being part of the village also means I sometimes hear about a house before it reaches the MLS.

Come by the office

If you’re thinking about buying, selling or renting along the river, you can call me at 914-478-1505, text 914-826-0027, or stop in at 10 Spring Street. You’ll be talking to the broker, not an intake form.